PBS-FSC — helloktlyn.com

Explore the primary report & case studies.

My roles included:

Report template branding and layout design
Case study template branding and layout design
Cover design
Report Design: EN New Zealand, United States (USWORC), United States (Michigan) and Australia Case Study Design
Design Production Management: FR Report Design, EN United Kingdom, France, Spain, Denmark Case Study Design, FR New Zealand, United States (USWORC), United States (Michigan), Australia, United Kingdom, France, Spain, Denmark Case Study Design.
Implementing brand feedback from authors and communications staff
Managing freelance designers
Sourcing and vetting stock images and alternative text
Implementing feedback from authors and communications staff
Exporting for publication, including accessibility checks

This project was a collaboration between the Future Skills Centre and Institute for Research and Public Policy.
Much of the design strategy was focused on lessening the tension between FSC pink and IRPP red. The solution was to bring in FSC and IRPP’s brand warm tones to bridge the divide between the two hues.
Finding common ground between two distinct brands was imperative - how do you merge the documentary style photographic nature of the FSC report style with the illustrative nature of IRPP reports? By bringing in colourful shapes and containing images to smaller boxes, this helped bridge the gap between the two brands

This project was a last minute addition to the pipeline, and was hefty in size, shining in quality.
The word count surpassed 240,000 words across 18 documents. We were given less than a 6 month turn around for publication.
Through workback plans, templates, design process testing, and coordinating freelancers, the series came together through myself and the project manager.

The focus of this research was to hone in on how to support skills development on the local level, across different parts of the world.
From a visual brand perspective, it was important to celebrate place, people and the unique relationship of the two in each study location through imagery, while not having access to local photography assets. This meant careful consideration and sourcing for stock assets was critical to the images feeling representative to the subject, while accessible to our team.